Corporate Social Responsibility and Organisational Image of Selected Asian-owned Firms in Lagos State, Nigeria
DOI:
https://doi.org/10.46881/ajh.v4i0.220Abstract
This article examined Corporate Social Responsibilities (CSR) and Organizational Image of selected Asianowned manufacturing firms in Lagos state, Nigeria. Specifically, the CSR benefits enjoyed by local communities within which Asian firms operate were documented; the social determinants of CSR beneficiary were investigated and the perceived influence of these CSR programmes on the organizational image was examined. The Symbolic Interactionist theory was adopted to theoretically engage issues of interest. A total of 211 copies of questionnaire and 12 in-depth interviews were used to gather quantitative and qualitative data respectively. The responses from the questionnaire administration were analyzed with descriptive and inferential statistical techniques, while that of the qualitative responses were thematically analyzed. Findings revealed that majority of the residents claimed to have enjoyed all four CSR programmes of interest, aside from that of the scholarship. Those who never benefitted from these programmes were either unaware that such programmes were available or that those who benefitted from the programmes accessed them through the insider factor. Also, the study revealed that the highest educational qualification, duration of being a resident and sex were preconditions for benefitting in certain CSR programmes. Lastly, results revealed that the provision of scholarship and employment programmes enhanced the organizational image. Therefore, the article concluded that certain investment made by Asian-owned firms towards giving back to the society is a critical ingredient for organizational image building. It was, therefore, suggested that Asian-owned firms could give scholarships and create employment opportunities for residents of host communities, as this could promote their reputation, which is a prerequisite for business performance.References
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