Influence of Political Advertising on Voters Endorsement in 2015 General Elections in Ondo State
DOI :
https://doi.org/10.46881/ajh.v2i0.94Mots-clés :
Africa value systems, media consumers, technology, technological determinismRésumé
Advertising is one of the activities engaged induring the electioneering campaign year or period. This study looked at 2015 general election in Nigeria and the influence of political advertising on voters’ endorsement. Ondo State was used for the survey study while sample size of 400 was chosen. Survey research design was adopted to carry out the study and the theory of selectivity was used to support the study. The research work actually wanted to know what the influence of political advertising was in the 2015 general election and the outcome revealed that the influence was very little or poor. Voters did not rely on political advertisement to make their voting choice or decisions. It was however recommended among other things that events management, sponsorship of programmes, one-on-one discussions should be employed during electioneering campaign and that advertising messages should dwell more on concrete achievements of their candidate(s) in order to convincethe electorates instead of embarking on negative advertising campaign.
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